Digital Ads
The University Marketing Office provides digital advertising consultations and placement for colleges and non-academic programs while Academic Program Marketing is the primary resource for assistance with academic programs at WKU. University Marketing can meet with you to discuss the different types of digital advertisements and information needed for placing an ad. Non-academic programs more commonly use Meta Advertising and Google Ads, and we can work with you on those placements that can reach our audiences through Facebook, Instagram, and Google.
Ad Placement
Meta Advertisements - Digital Advertisements using the Meta platform primarily consist of ads that appear on Facebook and Instagram. With more than 10 different placement locations on those platforms combined, you can reach your audience where they are using photos and videos.
LinkedIn Advertisements - If your target audience engages in content on LinkedIn, we can discuss your strategy for using that platform to best address your needs. LinkedIn Advertisements are more commonly used by academic departments, which work with Academic Program Marketing for placement.
Google Ads - Search and display ads can support your digital marketing strategy through Google's ad network.
Our office can work with you to serve your target audience for the duration that you desire. The University Photographer can help capture photos to be used in your ads, and the University Publications team is available to design your ads based on the marketing strategy. Follow the steps below to being your process.
Step One
Before contacting University Marketing, determine what your goals and objectives are for placing the ads, your target audience, and the duration for the ad placement. Your objectives and audience will guide the process. Those interested in placing ads should contact University Marketing, 4-8 weeks before launch to ensure adequate time for consultation and completing each stage of the development process. In some cases, obtaining photos and creating ads may take several weeks.
Step Two
Next, complete the Marketing Consultation Form choosing the options for “Digital Advertisements.” A member of the University Marketing staff will send you a questionnaire to complete before your scheduled meeting.
Step Three
The University Marketing staff will discuss options for your advertisements to best support your objectives. Questions during the meeting often include the budget, messaging, key words, headlines, landing page, and other important information to move to the creation process.
Step Four
Colleges and non-academic units can provide photos and videos to use in their digital advertisements. Individuals featured in the digital ads should complete the photo release prior to deploying ads. For the best results, University Marketing encourages offices to request the University Photographer to capture photos that can be used in digital advertisements. Advertisements created through the University Marketing office require a minimum two weeks to receive the first proof, once all the photos and text have been provided.
Step Five
Once the ad content has been approved, the University Marketing staff will schedule a time to place the ads. This time is typically when the project’s main contact is available for any questions that may arise during the placement process. During the placement process, most platforms provide recommendations, such as budget or keyword changes, that may need review by the project’s main contact.
Step Six
After the ads have been completed, the report from the platform is provided to the project’s main contact.
Schedule a Marketing Consultation to begin your ad placement process
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