WKU Marketing Workshops

March 7 - Adapting to a Changing Social Media Landscape: Rethinking Content Delivery

Time: 1:30pm - 3:00pm

Location: Commons 3002

Presenter: Aurelia Spaulding, Assistant Director for Marketing Communications

In this workshop, you will explore notable changes in widely used social media platforms in the last 12 months and what is expected to come soon. You will have the opportunity to learn about social media resources and explore ideas to connect with your audience online. You will hear success stories from across campus and engage in activities to explore ways to evolve your social media strategy.

March 28 -  The Digital Best Friends - Email, Web, and Digital Ads

Time: 1:30pm - 3:00pm

Location: Commons 3002

Presenters: 

Aurelia Spaulding: Assistant Director for Marketing Communications

Rachel Daugherty: Manager for Academic Program Marketing

Morgan Gossett: Assistant Director for Communications, Admissions

In this workshop, you will explore strategies for utilizing email, website, and digital advertisements together to promote your academic program or college. In this workshop, you'll learn common terminology and steps to planning your content for these areas. You will also explore the behavior of prospective students and hear from communication and marketing representatives in multiple areas at WKU.

April 11 - Outside the Box - Digital Marketing Planning for the Future

Time: 1:30-3:00pm

Location: Commons 3002

Presenter: Mary Bidwell, Digital Media Content Specialist

In this workshop, you will explore the different ways to plan content, content planning resources, and ideas for integrating content from multiple platforms into your strategy for video content on social media. You will engage in more detailed discussions and activities specific to those two platforms.