Strategic Communications, Undergraduate Certificate
The Certificate in Strategic Communications includes instruction in both digital and traditional communications strategies, media relations, and communications law and ethics. Students learn how to create impactful messages, select best communications channels, and evaluate communications efforts against established benchmarks.
Successful organizations understand the vital role strategic communications plays
in reaching their goals and accomplishing their missions. This 18-hour program will
equip students with skills and ways of thinking needed for achieving strategic communications
success.
Total – 18 hours
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JOUR 202: Introduction to News Writing
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PR 255: Fundamentals of Public Relations
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PR 321: Communications Analytics
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PR 356: Digital Tactics in Public Relations OR
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PR 358: PR Writing & Production
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COMM: 346 Persuasion
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COMM 364: Crisis Communication
![Bruce Crawley, M.A. Bruce Crawley, M.A.](http://www.wku.edu/img_facstaff/bruce_crawley.jpg)
- Instructor II / Communication Programs Advising Coordinator
- bruce.crawley@wku.edu
- JRH 212
- 270-745-6988
- Curriculum Vitae
![Clint Haynes, M.A. Clint Haynes, M.A.](http://www.wku.edu/img_facstaff/clint_haynes.jpg)
- Associate Professor, Advertising and Public Relations Programs Advising Coordinator
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