Strategic Communications, Undergraduate Certificate

The Certificate in Strategic Communications includes instruction in both digital and traditional communications strategies, media relations, and communications law and ethics. Students learn how to create impactful messages, select best communications channels, and evaluate communications efforts against established benchmarks.

Successful organizations understand the vital role strategic communications plays in reaching their goals and accomplishing their missions. This 18-hour program will equip students with skills and ways of thinking needed for achieving strategic communications success.

Curriculum

Total – 18 hours

JOUR 202: Introduction to News Writing
PR 255: Fundamentals of Public Relations
PR 321: Communications Analytics
PR 356: Digital Tactics in Public Relations OR
- PR 358: PR Writing & Production
COMM: 346 Persuasion
COMM 364: Crisis Communication

Contact/Advising

Bruce Crawley, M.A.
Instructor II / Communication Programs Advising Coordinator

Clint Haynes, M.A.
Associate Professor / Communication / Advertising and Public Relations Programs Advising Coordinator