Bachelor of Arts in Communication

WKU COMM: Connect, Collaborate, Captivate

The Communication major prepares students to understand and apply communication theories and concepts that explain human interaction across contexts and provides students a platform for understanding the diverse ways communication creates, maintains, and transforms relationships, organizations, institutions, and society. Communication graduates possess strong interpersonal, writing, and critical-thinking skills, which are highly valued in a wide array of fields. Therefore, they have the flexibility to explore diverse career paths and industries according to their interests and specialties. Recent graduates hold positions in Corporate Communication, Sales, Nonprofit Management, Social Media Management, Digital Content Creation, and Employee Relations.

Students will complete a set of core courses covering different aspects of the discipline including organizational, interpersonal, and intercultural communication. Additionally, students select courses on message strategies such as persuasion and crisis communication, specialized contexts such as health, sport, and leadership, and other electives tailored to different interests and career goals.

Analyze communication within organizations, relationships, and society.
Construct and present messages appropriately adapted to specific contexts and audiences.

Develop strategic, theoretically informed communication plans addressing organizational, relational, or societal issues.

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Communication 4-Year Degree Path

Program Requirements

Comm Studies (Prior to Aug. 24)

Corp & Org (Suspended as of 24)

Communication Studies Minor Requirements (Suspended as of 2022)

Suspended as of 2022

The minor in communication studies requires 24 hours of course work and helps students to develop competencies in analyzing communication situations, constructing and presenting messages, and adapting to specific contexts. Students pursuing the minor will complete a core group of five classes and then select three electives.

Required Core Courses (15 Hours)
(Prerequisite classes are listed in parenthesis)

COMM 200: Communication Foundations (COMM 145, ENG 100)
COMM 345: Advanced Public Speaking (COMM 145)
COMM 348: Interpersonal Communication (COMM 200 or ENG 300)
COMM 362: Organizational Communication (COMM 200 or ENG 300)
COMM 463: Advanced Intercultural Communication

Choose one elective from each of the following areas (At least six hours must be upper division courses; 9 Hours Total)

Organizational Communication (3 Hours):

COMM 330: Leadership Communication
COMM 349: Small Group Communication
COMM 462:Advanced Organizational Communication (COMM 200 or ENG 300)

Interpersonal Communication (3 Hours):

COMM 240: Effective Listening
COMM 374: Gender and Communication
COMM 448: Advanced Interpersonal Communication (COMM 348)
COMM 450: Family Communication (COMM 348)

Public Communication (3 Hours):

COMM 245: Argumentation/Debate
COMM 247: Voice & Diction
COMM 346: Persuasion (COMM 200 or ENG 300)
COMM 388: Seminar in Political Communication

Students may opt to substitute COMM 300: Introduction to Communication Research Methods in fulfillment of a Communication Elective.

Communication Partner Majors

For students looking to double major, these partner programs can help build your skills.

JUMP in Communication

Joint Undergraduate & Master’s Program (JUMP) in Communication

The School of Media & Communication offers a Joint Undergraduate-Master's Degree Program (JUMP) into the Master of Arts in Organizational Communication. The JUMP program provides a unique opportunity for academically outstanding students to complete and advanced degree in five academic years.

Qualified students who have been admitted to a JUMP program may begin taking graduate courses as early as their junior year. Contingent on satisfactory academic progress, students will then be admitted into the graduate program upon completion of the undergraduate degree at which point they will be fully classified as graduate students.

JUMP Admission Requirements

Requirements for Admission

To be eligible for the program, students must meet the following criteria:

Enrollment in the Bachelor of Arts in Communication Studies or Corporate and Organizational Communication
Cumulative GPA of 3.50
Recommendation of a faculty member/advisor
Completion of at least 60 hours and no more than 96 hours
Submission of an academic writing sample

Application Process

Students interested in the JUMP program should first meet with their advisor(s) and complete a JUMP program application to satisfy the eligibility criteria ideally before the completion of 75 hours of undergraduate credit. Applications are reviewed and approved by the SMC Graduate Committee. Students will be notified of acceptance into the program and will meet with their advisor to develop a specific program of study and sign a Statement of Intent with the SMC Graduate Program.

JUMP Statement of Intent

Classification Prior to Regular Admission to the Graduate School

Students participating in the JUMP program will be classified as undergraduates until they are admitted into the Master of Arts in Organizational Communication (Ref. 0012) and shall retain the same rights and privileges granted all Western Kentucky University undergraduate students, including classification as an undergraduate student for purposes of receiving financial aid.

Students who have completed a minimum of 120 hours (including joint undergraduate/graduate hours) along with other requirements for their undergraduate major(s) as listed in the university catalogue are eligible to apply for their undergraduate degree. The M.A. degree must be awarded only after the BA degree.

Admission to Graduate School

Students participating in the Communication JUMP program must be admitted to the Graduate School for the M.A. in Organizational Communication at the beginning of the semester following the semester in which they complete the total number of credit hours required for the undergraduate degree (no less than 120 hours of total coursework). The academic writing sample and application fee are waived for JUMP students.

On admission to the Graduate School, the student is classified as a graduate student and granted all rights and privileges of WKU graduate students; the student no longer qualifies for undergraduate classification for any purpose after admission to the Graduate School.

Students may count a maximum of 12 hours of graduate coursework prior to admission to the Graduate School; however, only 9 hours may count toward both the undergraduate and graduate degree. If the student has questions, they should contact their academic advisor.

After Acceptance

Coursework

After acceptance into the Communication JUMP program, students may take undergraduate coursework to be applied to an undergraduate degree and during the same semester take graduate coursework to be applied to a graduate degree. Until the total undergraduate and graduate hours equals the number of hours required for an undergraduate degree, the student will remain an undergraduate and will not be admitted to the Graduate School.

In order to gain admittance to the graduate program, students must maintain a cumulative GPA of 3.0 of higher in their graduate courses. Additionally, students must maintain a 3.25 GPA or higher in their undergraduate coursework to remain in good standing. Students who fail to maintain the GPA requirement may be denied graduate standing.

Students may apply the following courses to both their undergraduate and graduate degrees with no more than 9 hours counting toward both:

COMM 523: Health Communication

COMM 547: Organizational Communication Theory

COMM 561: Multinational Organizational Communication

COMM 564: Crisis Communication

COMM 571: Organizational Communication in the Digital Age

COMM 590: Intercultural Communication

Students must complete their master’s degree within 3 (non-summer) academic semesters from the awarding of the bachelor’s degree for a non-thesis track and within 4 (non-summer) academic semesters for a thesis track. Failure to complete the master’s degree will result in a loss of credit toward the graduate degree (for double-counted courses).

Special Circumstances/Hardship Cases

Special circumstances involving personal hardships may arise affecting a student’s ability to complete the JUMP program. JUMP students who have reached 120 credit hours and the total credit hour requirements for the B.A. degree in Communication Studies or Corporate and Organizational Communication (including joint credit) may appeal to the Department of Communication who may recommend to Potter College of Arts and Letters that coursework taken in the JUMP program for graduate credit be counted toward satisfaction of the undergraduate degree requirements, thereby allowing a B.A. degree to be awarded. Graduate credit used toward completion of the baccalaureate degree must adhere to WKU’s policy for Undergraduate Enrollment in Graduate Courses. Students must document these hardships in their appeal. Poor class performance is not considered a hardship.

Click here to learn about our Master of Arts in Organizational Communication.

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